Tuesday, December 13, 2011

Physicians, Academia and Social Media: Where’s the Beef?

I am relatively new to Social Media.  About 7 months ago, I began on Twitter.  In my work as a medical educator at an academic medical center, it has been a challenge to “disseminate” my interest in social media to my academic colleagues.  There are those who have been great supporters and mentors, such as Dr. Mike McKenna (AKA @IronSalsa, if you are on Twitter), who has given presentations at academic medical meetings, and also Grand Rounds, on Social Media in pediatrics.  On the other side of the coin, others have given me “the look”, as if to say “Why are you wasting your time with social media when there are other things to do?”
This is certainly a valid question, and one to consider if one isn’t yet a believer in the power of social media, or is at least questioning the impact of social media in medicine.  So, I thought that I would find some great posts which discuss this issue.  The question I will leave you with is this: how do those currently utilizing social media convert the academic naysayers?


  1. Thanks for the shout out! My two cents is to do what you do and not worry about trying to convert others. Think of it like trying to get someone to stop smoking. This is too big of a task and you can easily get frustrated. Think of it in stages of change and most people are in the "Precontemplative" Stage. To get them to the "Contemplative" Stage, have passion for what you do and keep grinding away. Eventually some will take the leap with you.

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